We are Business Growth Experts

We help businesses get Value-on-Investment (VoI) through
impactful and result-oriented growth strategies.

We are Business Growth Experts

We help businesses get Value-on-Investment (VoI) through
impactful and result-oriented growth strategies.

We Drive Business Growth That’s Sustainable

In the quest for Return-on-Investment, businesses often forget to look for what value are they getting on their investment. At Core Ideas, our focus is exactly this – never losing sight of what would add more value to you as a client.

We are business growth experts who help businesses get Value-on-Investment (VoI) through impactful and result-oriented growth strategies. We craft marketing, content and communication, brand and business strategy that’s designed to meet your business demands and help you grow.

Focus

Creating valuable brands with
long term sustainable growth.

Approach

Helping client go beyond achieving the desired RoI, and on creating growth stories.

Aspiration

To be trusted advisors, helping businesses generate tangible and intangible growth.

The CORE Advantage

At our CORE is a passion, backed by several years of experience, to help clients create success stories.

We believe in simplifying marketing for our clients.
Our approach is straightforward and non-layered, which helps us make marketing WORK for our clients.
Whether you’re an established business or an entrepreneur, it is too many things to pay attention to every single day. This is where CORE Ideas becomes your extended Marketing team and frees the brand owner to focus on other critical aspects of your business, such as production, operations, finances and your employees.

What We Do?

We work with you to discover the right answers to the following questions.

1 Are you defining the problem right?

We’ve found that clients often confuse what is it that THEIR business requires to succeed. They apply solutions to their business based on problems that other businesses have faced. During our dealings with innumerable clients over the years, we have learnt that intelligent and insightful problem definition is at least 50% of the job.

2 Are we talking to those who matter?

In line with our approach of simplifying things for our clients, and in turn for us as their growth advisors, we try to understand your brand and business in every possible context – Who are the brand creators and key stakeholders, consumers, competitors, and what is the capacity for change.

3 Why should we matter to them?

We find answers to questions like where and how do people run into your brand, and how do they respond when they do – what do we want them to do and how do we make them do it.

4 What’s the road ahead?

Lastly, we translate strategy into action with clear, uncomplicated roadmaps and bite-sized milestones, which are challenging enough to keep the team motivated, yet realistic enough to be achieved.

Our Services and Capabilities

New Business Mentoring

One of our niche expertise lies in consulting and mentoring entrepreneurs, start-ups and SMEs successfully take their brand from paper to market.

We work closely with business owners to identify the most effective break-even strategies, driving profitable growth.

Reputation Building and Management

We work with established organizations who are looking at better brand or stakeholder management, or those looking for a complete brand positioning overhaul.

Be it attaining sustainable long–term business impact, reaching new customers, entering new markets or building a better relationship between your existing clients, Core Ideas has the right experience and expertise to help you achieve your goals.

Content Development

We are always thinking about the ways in which our client’s business, value propositions, target audience and new-age content and marketing innovations intersect. Afterall, a user has to stay on your brand content long enough to be interested in your product or service.

We have a growing portfolio of content services, which enable businesses get to the heart of their stories and connect with new audiences.

Innovative Brand Story Telling

We believe, every business is unique and requires a unique strategic plan to address its marketing challenges. Supporting the marketing plan, we drive breakthrough brand experiences through new age technology platforms, alternative media, and other communication tools. We are connected with leading industry experts who support our marketing ideas through their expertise across different creative or communication platforms, as the need be

Audio-video production
Digital Marketing and Connected Communication
Media and PR consultancy

About Harsh

Core Ideas draws from the two decade-long professional experience of its founder – Harshawardhan Oak (Harsh). Harsh is a seasoned subject matter expert in the fields of Advertising, Marketing and Communications, having worked with some great national & international brands over the years. He has a strong understanding of the MSME and start-up ecosystem in India. He also consults international businesses on making their way to the Indian market.

His passion, experience and expertise have all come together in the form of Core Ideas.

Meet him, and you’ll know how well he understands the pulse of what drives successful businesses. He has been mentoring small business owners to spend their money smartly and not compromise on the value they get in return.

Under Harsh’s leadership, Core Ideas has helped clients across varied sectors successfully achieve their business goals and entrepreneurial aspirations.